AGENCY: MADISON OOH

MAKING OF THE 'ALTROZ' – Anamorphic Sculpture Prototype

In early 2020, I was commissioned to create an anamorphic sculpture of the Altroz – the Gold Standard hatchback from TATA Motors, celebrated for its 5-star Global NCAP safety rating.

This 3ft × 2ft × 1.5ft prototype was meticulously brought to life at my studio in February 2020. Just when we were gearing up for the next phase, COVID-19 had other plans. Still, the dream remains alive — and I hope to see this transformed into a life-sized public installation someday soon!

Grateful to the entire team who made this happen — here’s to turning vision into reality, even during unpredictable times!